POSITION VACANT

Tourism Manager

at the Eden Visitor Information Centre

 

The Organisation

The Eden Visitor Information Centre (EVIC) is an award-winning tourist centre acknowledged as one of the busiest and most successful in the State. Operating under a unique non-profit structure, the centre is run by a community organisation led by a passionate team of volunteer board members and staffed by a large team of 25 volunteers who man the information counter 7 days a week, 363 days a year. The centre has taken home various awards at a state level including the Tourism Stars award in 2021, Bronze for Visitor Servicing in 2022, and Top Tourism Town Silver for Eden in 2023. Positioned in an architecturally designed building at the main wharf in Eden, the centre plays a crucial role in supporting the cruise industry, working alongside sister organisation Cruise Eden, and receives a record number of visitors seeing over 100,000 people through its doors every calendar year. EVIC showcases and supports local producers, makers and creatives through its unique retail offering, as well as supports and promotes a large membership base of tourism businesses both locally and out of the area. This is a unique opportunity to take the reins of this beautiful visitor centre and continue to grow upon its success whilst promoting Eden as the destination of choice.

 

The Role

Eden Tourism Inc is seeking a motivated individual with experience in the development of regional tourism. The ideal candidate is highly motivated, personable, and articulate with excellent written and oral communication and computer skills. Experience with social media marketing, basic graphic design and branding, networking and collaboration is a key component. The person has the ability to organise work, set priorities, meet critical deadlines and follow up on tasks with minimal direction and oversight; and can apply creative thinking to solutions. The role of the EVIC Manager is to direct and coordinate a comprehensive program of tourism development and promotion for Eden and the surrounding area and to grow tourism-related revenues/activities through the effective use of strategic planning, leadership skills, community assets, industry knowledge and relationships, and evolving tourism practices. This position will represent Eden and the surrounding community in the tourism industry, including developing and maintaining relationships within the travel region, cooperative tourism partnerships, and others. A key component to the role is to oversee the day-to-day operation of the visitor centre (supported by a part-time Retail Supervisor and a casual bookkeeper) managing a large team of volunteers, and ensuring revenue targets are met and profit margins managed. In this position, it is necessary that the hours and days of the week be flexible. Working public holidays and weekends will be required on a rotating roster basis. Travel and attendance at town, regional, or state meetings, conferences and events may be required.

 

ALL APPLICANTS MUST ADDRESS EACH OF THE SELECTION CRITERIA LISTED BELOW.

SELECTION CRITERIA

 

Essential: Please provide a list of qualifications or experience in relation to the following:

  • Certificate IV or above in Tourism, Business (or similar) or equivalent relevant experience
  • Exceptional computer skills: Outlook, Word, Excel, Powerpoint
  • Experience in delivering and developing tourism products and experiences
  • Marketing skills and experience with a variety of social media platforms
  • Previous experience with POS and booking systems (preferably Lightspeed and Fareharbor)
  • Ability to multi-task, work independently and prioritise to meet deadlines
  • Experience and expertise with Canva, Mailchimp, ChatGPT and WordPress would be advantageous

 

Desirable:

1. Outline your experience in management / administration / financial management / staff

management etc. Use this answer to provide reasons why you feel you have the

fundamental skills to successfully manage EVIC. If you do not have relevant experience,

outline your qualifications and how you might transfer those to a real-life situation.

2. Provide us with an understanding of your knowledge of Eden and its surrounding region

including the main USPs (Unique Selling Points) that Eden and the Sapphire Coast has over

other Australian destinations.

3. Outline your experience in destination or tourism marketing. Provide examples of the type

of marketing you have undertaken in the past, with reference to measurable outcomes. This

role will have a particular focus on digital marketing.

4. EVIC relies on the support of its financial members – generally businesses directly or

indirectly affected by tourist visitation to town. Give us some examples of how you might

engage with our members to ensure retention of their support into the future.

5. Our EVIC volunteers are our backbone so understanding volunteer management is key.

Outline any previous experience as a volunteer yourself and/or any interaction you’ve had

with volunteer groups.

6. Your story: this is your chance to help us understand why you would be ideal for this job. Tell

us why we should hire you.

7. Referees: please provide contact details for two (2) referees

 

This position will be based on a 38 hour working week under the Amusement, Events and Recreation Award 2020 with the level of payment to be based on the relevant experience of the successful applicant.

Please contact Tiarne Cronk (Eden Tourism Inc. Staff Liaison) on 0447 178 230 or by email at tlcronk89@gmail.com if you have any questions about this position. Applications will be reviewed on a rolling basis, and interviews may be conducted as suitable candidates are identified. We reserve the right to close the application process at any time without prior notice. Applications should be emailed to tlcronk89@gmail.com